The Great British pub, a cornerstone of community life for centuries, is under threat from rising costs and shifting social habits, pressures that have seen them shut at a rate of more than one per day in the first half of 2025.

At 20%, the UK has one of the highest rates of VAT for hospitality in Europe. Permanently lowering the rate could make a significant difference in keeping many businesses open, while also contributing positively towards economic recovery of the nation.

The Hinds Head - the home of world-famous dishes including the runny Scotch Egg, Triple Cooked Chips and Quaking Pudding - has recently seen an increase in bookings and footfall of 20% following various initiatives it has introduced, including music nights, wine tastings, free ice cream for kids, a Christmas feast and extended opening hours.

Heston Blumenthal OBE, owner of The Hinds Head, said: “Saving the Great British pub is about more than nostalgia – it is about preserving spaces that bring people together, support local economies and keep traditions alive.

“Pubs are at the heart of Britain’s social fabric, offering far more than just a place to buy a pint. The pub is a cultural icon, a national treasure and must be protected. When a pub closes, it’s not just a business lost; it’s a piece of local heritage and of course somewhere to enjoy a drink and delicious food with great company.”