The 12-week figures to 19th March show that volume sales of frozen food grew by 2,572,000 tonnes, compared to the same period last year. The value of the retail frozen food sales also continued to increase in the same period, up +9.5% (£273,061,000) largely driven by inflation across the entire food supply chain.

Frozen vegetables, meat & poultry, potato products, ready meals and savoury foods have all seen a jump in volume during the 12 weeks, whilst ice cream and confectionery have seen a drop in sales volume in the same period.

Kantar also reports a decrease in the volume sales of fresh and chilled foods by -5.0% in the same period, showing that more consumers have recognised frozen food as a ‘tasty, nutritious and affordable’ choice for helping them deal with the cost of living crisis.

Rupert Ashby, chief executive of the British Frozen Food Federation, commented: “I am delighted to see that the frozen food market has returned to growth in the first quarter of 2023. Our members have been working incredibly hard under huge pressure of rising costs to make sure that consumers can still find the best quality products.

“Innovation is at the heart of the frozen food market, with exciting new products regularly hitting supermarket freezer shelves. I am always impressed with the products which are being brought to the market by our members, so I would encourage all consumers to make friends with their freezer and visit the frozen aisle during their next shop.”