He brings with him almost two decades of business development experience, having honed his skills by leading national accounts across multiple industries, including energy and UK supermarket chains.

At Electrolux Professional, Fouda will be tasked with strengthening existing stakeholder relationships and identifying new business opportunities in the FSR, QSR, retail and pub sectors.

Fouda said: “I am excited to be joining Electrolux Professional at such an important time in its growth journey. With the business looking to increase its market share in the foodservice chains sectors, I am confident that my experience to date will help to establish new, long-lasting relationships with customers.

“I look forward to working with our national accounts to ensure they have both a sufficient understanding of and access to our latest sustainable, quality appliances that are tailored to their ever-evolving operations.

“In today’s fast-paced foodservice environment, operators are under increasing pressure to streamline workflows, reduce energy consumption and ultimately enhance their bottom line. My role is, quite simply, to bridge the gap between these demands and the innovative solutions available.”