National Pub Fortnight, a new campaign supported by Heineken and VisitEngland, will be launched at the show to drive footfall between July 22nd and August 6th.

The online ordering stand will also be showcasing the newly launched Publican Channel, an online platform that helps streamline processes and provide marketing advice and guidance for publicans.

Ei Group plc sales and marketing director James Armitage, said: “We’re dedicated to developing our publicans and supporting them with the latest trends that will enhance their businesses. This show gives publicans valuable face to face time with their peers and the industry’s best suppliers to help enhance their offers.

“We’ve been working hard over the past year developing new tools and initiatives, such as the Publican Channel and National Pub Fortnight that we’re delighted to launch at the show. Unique to Ei Publican Partnerships, these digital tools and marketing initiatives will help publicans drive footfall and create exceptional guest experiences at sites across the country.”

Elive2017 begins on April 25^th at Ashton Gate Stadium in Bristol and finishes at Elland Road Stadium in Leeds on May 18^th.