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19th October 2022

Chefs- fancy winning over £1,000 of free publicity?

Written by: Edward Waddell
The National Ice Cream Competition in partnership with the Craft Guild of Chefs are ‘delighted’ to announce a new class specifically for chefs in the UK.

The National Ice Cream Competition, the ‘Oscars’ of the ice cream competition world, has been running for over 75 years and entries are judged blind by experts, which for the Chefs Class will include celebrity chef Gennaro Contaldo and a representative of the Craft Guild of Chefs. The winner will receive significant consumer and trade media PR organised by the ICA, worth over £1,000.

Zelica Carr, chief executive of Ice Cream Alliance, said: “We thought it was time that this creativity was recognised and celebrated. This class is now open for entries and we look forward to tasting them at the judging at the Ice Cream, and Artisan Foods Show, 2023 in Harrogate 7-9 February.”

All entries must be prepared by the chef using the equipment they have in their professional kitchen; specialised ice cream equipment can be used if this is part of the kitchen equipment the chef already uses.

Andrew Green, chief executive of the Craft Guild of Chefs, commented: “The Craft Guild of Chefs is delighted to be partnering with the Ice Cream Alliance to launch this latest competition category. We will be encouraging all our members to enter and believe the winners publicity prize will give that chefs reputation and the business they work in a significant boost.”

For more information, visit: https://ice-cream.org/the-national-ice-cream-competition/.