The goal of the campaign is to encourage both employers and consumers to spot early signs of stress, be kinder and check that those working in hospitality are okay. Bidfood will be funding Hospitality Action’s free 24/7 helpline for the festive period.

Hospitality Action’s team are on hand to provide help and advice to any hospitality workers who are struggling with mental health stress and financial pressures. Toolkits have been created to help employers to not only reach out, but invigorate their teams through recognition and reward.

Tim Adams, sales and marketing director at Bidfood, said: “It’s been a tough couple of years for the industry and as we approach our first completely normal Christmas since 2019, there is bound to be some nervousness and anxiety amongst workers, so we wanted to launch a campaign to help support those who need it.

“We really hope the public get behind this campaign when they’re out this Christmas and think about the stress those serving them may be under, making sure they don’t forget to ask for the #CheckPlease!”

According to a 3Gem Research and Insights nearly half (46%) of hospitality workers surveyed said it was hard to be away from their families when working over the Christmas period.  

Hospitality Action’s chief executive Mark Lewis added: “Not only does this campaign reflect the hard work, dedication and importance of our industry over the festive period, but also reminds us of the difficulties and stresses that it brings to those in the sector. Staff sacrifice a lot so that others can enjoy themselves and it’s fantastic that we’re offering support to help them navigate what can be a challenging period.”