With mounting industry challenges and financial pressures, only 14% of businesses feel optimistic about the hospitality market, with business confidence at its lowest since October 2022, when inflation was at a 40-year high.

Developed by Bidfood’s culinary development chefs, the industry hub has been designed to support the long-term success of operators across all sectors, enabling them to cater with confidence and boost their bottom line to deliver real value.

Joe Angliss, sector and new business marketing controller at Bidfood, said: “We’re more than just a wholesaler at Bidfood, we’re a trusted partner to every single one of our customers across 13 sectors. We understand first-hand the challenges our customers face, from rising costs and staff shortages, to increasing pressure to operate more sustainably.

“That’s why we’ve refreshed Unlock Your Menu, giving it a sharper focus and even more tailored advice to help the industry adapt and thrive. This is only the beginning, and we will continue to add more expert insights, practical guidance and smart tools so operators can unlock their menu’s full potential and run a more profitable, efficient kitchen.”

To access Bidfood’s Unlock Your Menu industry support hub, please visit: https://www.bidfood.co.uk/unlock-your-menu/.