According to The Morning Advertiser research six pubs closed every week during 2024. The second digital initiative spotlights ‘innovation and solutions’ for the many components of UK pubs, empowering Bidfood’s customers to navigate what is a challenging time for the sector.

Bidfood’s Interactive Pub has been designed to help operators tackle tightening budgets, rising costs and changing consumer habits, delivering an easy-to-use platform that demonstrates how the wholesaler’s support tools, expertise and relevant ranges seamlessly integrate within a pub.

With over 50 interactive elements to discover, users are taken on a journey through the many areas of The Interactive Pub, given access support tools on cost saving, product guides, bespoke recipes and increase their knowledge via Bidfood’s free e-learning site Caterers Campus.

Chris Palethorpe, client director for Pubs at Bidfood, said: “Our team continues to be engaged and listen to the needs of all pub operators, who provide fantastic food experiences and bring communities together. The Interactive Pub aims to become an integral tool for our customers, helping to increase profitability whether it’s through food, drink, private hire, or alfresco dining.”

To enter The Interactive Pub, visit: https://view.bidfood.co.uk/interactive-pub/?page=1.