Catherine Hinchcliff, head of corporate marketing and insight at Bidfood, said: “Sustainability remains a prominent factor to us and continues to influence consumer decision-making. This year, instead of being a standalone trend, we’ve incorporated it into all our trends, which reflects the way many chefs weave sustainability into everyday ways of working.”

The research found:

• 77% of consumers are value-led because of the cost-of-living crisis and thus want to see offers to win them over
• 70% of consumers liked flavour contrasts with top combinations including sweet & sour, sweet & spicy and sweet & salty
• Authenticity was important with 77% saying they enjoyed trying flavours from all over the world
• 56% said they be willing to pay more for well-presented dishes that showed provenance of ingredients
• 44% of consumers said they tried Medican cuisine, with 32% wanting to try it
• Eastern European cuisine has grown more popular, as 44% of consumers want to try it, particularly Polish, Hungarian and Romanian foods
• British Fusion meanwhile appeals to 68% of those surveyed
• Just under half of people (48%) wanted food that was good for their health and wellbeing