The event aims to raise over £1 million for Cure Leukaemia funding the Trials Acceleration Programme (TAP) Network, which facilitates ‘pioneering’ clinical trials for blood cancer patients across the globe.

Commenting on the task ahead, Adams said: "Taking on The Tour 21 has always been a bucket list opportunity for me. I have looked on with admiration over the past few Tours at those that have taken part, and this simply feels like an immense physical and mental challenge that I am incredibly lucky to have the opportunity to take part in.”

Each rider in The Tour 21 commits to raising £30,000. Adams has already surpassed this goal, amassing over £86,000 to date.

His fundraising success is bolstered by support from numerous connections across the foodservice industry, with brands such as Wafflemeister, Unilever, Flora, Nestle, Kellanova (Kelloggs) and Kraft Heinz backing his mission.

During stages 16 to 19, Adams will be joined by three riders from his sponsors—Jonathan Tribe (Flora), Tom Franklin (Heinz) and Henry Bowles (Unilever)—who will participate in a four-stage segment as part of their sponsorship further raising awareness for the cause.

The Tour 21 team includes former National Chef of The Year Hayden Groves serving as a ride captain, underscoring the event's deep connection with the foodservice industry.

Adams has called upon the foodservice industry and the broader community to support his journey and contribute to making a significant difference in the lives of blood cancer patients worldwide.

To support Tim Adams in his fundraising efforts, please visit his JustGiving page: https://www.justgiving.com/page/timadamstour21.