The concept and menu of this latest venture from the winning chef have been under development for the past year and a half.

The Perfectionists’ Café will cater to travellers who want exceptional food, quickly.  It will provide service that is fast, friendly and informal.

The café signage will be a large mechanical clockwork knife, as appears in the logo.  Through movement it will draw attention to the energy of the café as well as the location.

The menu will celebrate some of Britain’s favourite dishes including burgers which will be made by grinding all the meat grains in the same direction to maximise the juiciness of the meat. Traditional fish & chips will be served with the crunchy batter and pizzas will be cooked in the first ever woodburning oven in an airport.

“The demands of an airport outlet are quite different from our other restaurants,” Blumenthal explained. “Some guests will have very little time to spend with us and others, in transit or with longer check-ins, will have time to linger. The restaurant will of course cater to both, but we want to deliver food that is fun and familiar – food that is stimulating to the palate and at the same time easy to enjoy.”

Richard Seymour of design agency Seymourpowell explained: “As much of the menu concept emanates from Heston's 'In Search of Perfection' TV series, it seemed logical that the Café's name should reflect that. The shift of emphasis from the creator to the diner themselves, by moving the inverted comma to the end of the word, pays homage to a customer who's fed-up with junk, but wants exceptional food quickly. We called it a café because that's what it is: fast, friendly and informal. The clockwork knife came out of thin air.

“I wanted something that clearly said 'chef' not 'fast food' and yet evoked Heston's boyish delight in the mechanical worlds of William Heath-Robinson and Professor Brainstorm. Having created the image, we then set about seeing if we could actually make it work as part of the signage. Design doesn't get much more fun than this...pure whimsy!”