Created with the help of pub food expert Chris Barber, the new guide features consumer insight and tips on everything from pricing to puddings.

Barber said: "Christmas is the most important event in a pub’s calendar. The trade generated over this period can make the difference between profit and loss for the entire year.

“Getting it right is crucial, and from preparation and planning to presentation and promotion, the new Christmas guide has everything pubs need to know."

The new Christmas guide can be downloaded free of charge here.