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20th October 2022

SSP trials robotic technology to improve guest experience

Written by: Edward Waddell
SSP Group, operator of food and beverage outlets in travel locations worldwide, is trialling a robot service technology to enhance colleague and customer experience at Belfast International Airport.

The trial will see six service robots deployed at the Sip & Stone Restaurant and Bar later this month. The robots will help the servers with day-to-day tasks, allowing them more time to focus on ‘outstanding’ customer service.

Richard Lewis, chief executive of SSP UK & Ireland, said: “Investing in new technology with a view to improving the customer experience is one of the core tenets of our business at SSP. The nature of our business means we serve a lot of customers, and we need to serve them quickly.

“These robots will enable our colleagues to spend more time front of house with our customers, ultimately improving their experience at our restaurants. We also want our customers to enjoy a unique, original experience. As always, we will be looking forward to receiving their feedback.”

A service robot called ‘BellaBot’ will bring food and drinks to customers while the ‘HolaBot’ will collect plates and cutlery once customers have left the table.

Brian Carlin, director of commercial development at Belfast International Airport added: “The robots will deliver a faster service as well as enhanced cleaning, which will work hand in hand to improve the overall dining experience. We look forward to seeing the feedback from the trial, it certainly will be a welcomed addition and support for the Sip and Stone team and all of our customers.”