According to the report, over half (62%) said they would be more likely to choose a restaurant that has sustainable menu choices. The report is designed to help foodservice operators to stay on top of evolving sustainable diets incorporating ‘innovative’ approaches within their strategies. 

Developed in collaboration with Footprint Intelligence, the report comprises in-depth interviews with industry experts, original consumer research as well as comments and insights from industry leaders. The report addresses critical issues that the industry has faced over the last year including regenerative agriculture, promoting sustainable diets and waste reduction.

Katya Simmons, managing director Nestlé Professional UK&I says: “Sustainable diets will become critical in the coming years if we’re to avoid environmental crises. It’s important, therefore, that our industry understands what these mean - to consumers as well as the environment.  

“Attitudes are evolving. And our report reveals more than half of UK consumers are reducing meat consumption, choosing restaurants based on sustainable menu choices, and want to know how food operators are tackling food waste. Furthermore, 59% are willing to pay more for a meal or snack produced with sustainable ingredients, indicating the potential for food operators to continue making changes, without affecting margins. 

“As ever, we’re laser focused on inspiring action, and our ultimate aim is for these insights to enrich and inform the strategies of foodservice operators. This will enable our industry to continue evolving, aligning the desires of consumers with those of the planet.” 

To read the report, visit here.