An all day express menu of authentic Italian food, coffees and Bellinis will be served in a rustic feel restaurant.

White said: “What I like about Bardolino is that it tells you exactly what it is in the name. It’s pizza, it’s coffee, it’s a bar.

“We lead such busy lives our favourite past time must be escapism. A lot of today’s restaurant habits are about casual dining, so casual spaces are really important. I like casual and I like affordable and that is what you get with Bardolino.

“The most important aspect of any restaurant is the environment you’re sat. The lighting, the music, the staff all play their part. Food is almost fourth on the list.

“Bardolino is all about simple, authentic Italian food. It’s recognisable dishes served in a comfortable and relaxed setting.”

The restaurant will operate under the chef’s Black & White Hospitality business and there are plans to open five more venues by the end of the year,

A Birmingham site is expected early this month and the group is in advanced talks for sites in Manchester and London.

Customers can expect a variety of authentic stone-baked pizzas from the Zingara with Italian sausage, mushrooms, mozzrella and truffle oil to the Bresaola e Mozzarella with cured beef, beef tomatoes and rocket pecorino.