Held in Birmingham on 25^th April 2016, the masterclass aims to inspire chefs to expand their takeaway offering in order to tap into the £20.2bn on-the-go market.

Beverley Dunkley, head of Callebaut’s UK Chocolate Academy Centre, will be demonstrating a range of recipes while discussing how operators can increase their ‘on-the-go’ sales.

Robert Harrison, sales director Gourmet-Northern Europe, Callebaut, said: “Recent research found that 51% of consumers would be more likely to order a dessert if a ‘to-go’ option was available, rising to 65% of millennials – a key demographic for dining out. Vitally, it’s not only traditional takeaway outlets that can benefit; dine-in restaurants can also take advantage of the opportunity.

“Our masterclass will give chefs an important insight into this market, as well as arm them with the tools and inspiration needed to meet the demand and increase profits in the process.”

For a chance to attend the Callebaut’s Food On-The-Go Masterclass, chefs, caterers and operators should visit www.fortheloveofchoc.com and fill in the form which will be entered into a draw for an exclusive place at the event.