This launch marks the next chapter in a partnership that has been several years in the making. Developed through a shared passion for craftsmanship, innovation and the elevation of the everyday, Frites Atelier represents a meeting of culinary artistry and potato expertise — now available to the UK foodservice sector.

Frites Atelier is aimed at gastro pubs, brasseries, premium steak houses and high-end hotel operators seeking operational efficiency without sacrificing distinction. Each Frite offers a crisp outer shell that gives way to a soft, fluffy interior, rich in true potato flavour.

Made from 100% potato, Frites Atelier are designed to retain their heat and crispness for up to 15 minutes — ensuring they stand up to the demands of premium plated dining and enhance the overall guest experience.

Gunes Muftuoglu, senior chains country manager at Lamb Weston, said: “These Frites are extraordinary. They are visually stunning, with exceptional flavour, and are the culmination of years of collaboration between Sergio Herman and our technical experts.

“They embody Sergio’s craftsmanship and his relentless pursuit of excellence. Our continued partnership with Frites Atelier reflects the strength of our shared commitment to elevating the potato to something truly special."

Simply fry at 175ºC for 2 minutes 15 seconds, twice, with a ten second shake in between. Salt and serve.