Open to all UK-based restaurateurs who sell wine, the new category will judge entrants on the range of varieties, countries, regions and wine styles on offer; value for money and consistency of information available to showcase “the innovation and excellence on offer in restaurants.”

Chris Ashton, IWC event director, explained: “‘The UK is home to some of the world’s finest restaurateurs, who curate outstanding wine lists in order to enhance diners’s experiences at their restaurant – whether it’s the perfect wine to pair with a signature dish or encouraging customers to try something a little more unusual.

“The IWC UK Restaurant Wine List of the Year Award is all about finding and celebrating the individuals in the industry who are constantly striving for excellence with the diverse range of wines, they have on offer.”

Sponsored by its wine and spirits partner, Bibendum Wine, the award is open for entry until 11 May via https://www.iwcmerchantawards.com/uk/mas/index.php and costs £25 + VAT.

Bibendum development director, Willie Lebus, commented: “(Bibendum) is committed to generating more excitement, creativity and innovation in the world of wine lists, which is why we’re incredibly proud to sponsor the IWC UK Restaurant Wine List of the Year 2018.

“The pressure on restaurants to deliver excellence at all levels, combined with the trend towards drinking less, emphasises the importance of this new initiative. We are very excited to be a part of this new IWC award and together, we aim to recognise the best wine lists out there.”

“We believe that a great wine list is all about creating excitement and be less familiar with drinking.

“It should offer real value for money, regardless of price point. A great wine list is innovative, engaging with the customer. Every restaurant presents a unique challenge - a brilliant list offers a combination of both classic wine styles and those that diners may original and dynamic, both in terms of content and design.”

The initial shortlist will be announced 4 June, and the overall winner on 10 July at the IWC annual Awards Dinner.