IGD finds UK food-to-go market recovers faster than expected
While inflation is set to be the main driver of growth, operators and retailers have an opportunity to support consumers through the cost-of-living crisis as they look to save money. This year (2022) the food-to-go channel is worth £18.9Bn, which is 3% more than its pre-Covid value in 2019.
Nicola Knight, senior analyst for Food-to-Go and author of the forecasts, said: “Foodservice businesses were the biggest beneficiaries of pent-up demand for food on-the-go last year because of all the innovation they put into working around lockdowns, such as flexible delivery solutions and click and collect offers.
“But as the cost-of living-crisis comes in these operators will be under pressure as they become more of a premium option compared with lower priced food-to-go alternatives from a retailer, or preparing food at home.
“Key opportunities for retailers over the next 18 months will include strengthening their meal deal offers as consumers become more value-led, and utilising customer data to create tailored offers that are relevant and savings-focused. There’s also an opportunity for them to increase food-to-go ranges to meet consumer needs across a wider variety of meal occasions.”
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