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28th July 2022

IGD finds UK food-to-go market recovers faster than expected

Written by: Edward Waddell
The UK food-to-go market is predicted to be worth £23.4Bn by 2027, 26% more than pre-pandemic levels, according to the new forecast from insight provider IGD.

While inflation is set to be the main driver of growth, operators and retailers have an opportunity to support consumers through the cost-of-living crisis as they look to save money. This year (2022) the food-to-go channel is worth £18.9Bn, which is 3% more than its pre-Covid value in 2019.

Nicola Knight, senior analyst for Food-to-Go and author of the forecasts, said: “Foodservice businesses were the biggest beneficiaries of pent-up demand for food on-the-go last year because of all the innovation they put into working around lockdowns, such as flexible delivery solutions and click and collect offers.

“But as the cost-of living-crisis comes in these operators will be under pressure as they become more of a premium option compared with lower priced food-to-go alternatives from a retailer, or preparing food at home.

“Key opportunities for retailers over the next 18 months will include strengthening their meal deal offers as consumers become more value-led, and utilising customer data to create tailored offers that are relevant and savings-focused. There’s also an opportunity for them to increase food-to-go ranges to meet consumer needs across a wider variety of meal occasions.”

To download a preview of the report, visit here.