Kiss commented: “Thanks to TikTok and Pinterest, the hospitality industry has quickened its pace as to what is fashionable. Reports show that hotel room rates have risen by 54%, and since consumers now call the trends, the hospitality industry has to react and rise to these needs.

“Amongst other trends, guests are opting to have a refocus on ‘the self’ in 2024, rather than the practicality of staying in a hotel just to lay their head; the entire holistic experience of the hotel is now what people are interested in.”

The top five trends include:

• Digital experience: Investing in tools that streamline and enhance the consumer experience is key
• 'Bleisure' travelling: 'Bleisure' travelling is part business, part leisure
• Sustainability: Businesses can no longer serve certain single-use plastics
• A refocus on ‘the self’: There is a current climate where all things health, wellness and escapism is a top priority
• Hyperlocal experiences: Travellers are increasingly seeking authentic, hyperlocal experiences so that they can immerse themselves in the local culture, cuisine, and lifestyle