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13th September 2021

Hospitality Apprenticeships Week to showcase industry as #MoreThanAJob

Written by: Edward Waddell
Employers have been called on to showcase their workforce during Hospitality Apprenticeships Week 2021 to attract new people and change perceptions of roles within the industry.

Hospitality Apprenticeships Week, taking place from 18-22 October 2021, will launch a hospitality apprenticeships hub. The hub, which is hosted by the industry support platform CareerScope, will be a ‘one-stop shop’ for careers advice and apprenticeship opportunities.

Chris Gamm, chief executive of hospitality charity Springboard, one of the organisations behind the campaign and the CareerScope hub, said: “It’s well known that hospitality needs to attract more home-grown talent to address the current staffing shortages and ensure there is a sustainable talent pipeline for many years to come.

“Hospitality Apprenticeships Week is a brilliant way to showcase the industry and your business to your customers and followers, show what a fun and dynamic industry it is to work in, and the brilliant opportunities it offers to develop and build a career.”

There will be a different theme each day of Hospitality Apprenticeship Week:

  • Monday - hospitality and apprenticeships - busting the myths
  • Tuesday - hospitality job roles: chef
  • Wednesday - hospitality job roles: front of house
  • Thursday - hospitality job roles: supervisors and management
  • Friday - Join us: be part of our team

Kate Nicholls, chief executive of UKHospitality and member of the steering group, added: “Hospitality Apprenticeship Week is a fantastic way for people to learn about the wide range of roles in the sector, at a time when there are many opportunities to join the sector’s post-Covid renaissance.

“Hospitality has embraced apprenticeships as a gateway into roles as well as for upskilling its existing workforce. Anyone looking for a new job or a change of career would do well to take a look at what the sector has to offer. With furlough coming to an end from October and a shortage of staff in the sector, this is perfect timing.”

An employer campaign toolkit, social assets, suggested posts and campaign ideas can be downloaded here