The virtual showroom is an ‘innovative’ platform that allows customers to explore Hoshizaki’s extensive range of products in a fully immersive and interactive environment, direct from their mobile or tablet thanks to quicker loading times and an improved user interface.

The virtual showroom offers a unique and engaging way for customers to browse through Hoshizaki’s range of refrigeration and ice-making equipment. The showroom is accessible from anywhere in the world, making it easy for customers to explore the products from the comfort of their own home or office.

One of the key features of the virtual showroom is the ability to interact with the products in a way that is not possible in a physical showroom. Customers can explore the different features of the products, zoom in on specific details, and even view the products in operation.

The virtual showroom also offers a range of additional resources to help customers make informed decisions about their purchase. These resources include detailed product specifications, 3D models and videos showcasing the products in use.

Roberto Lazo, digital marketing specialist at Hoshizaki, said: “We are delighted to be launching our new virtual showroom, which we believe will be a game-changer in the commercial refrigeration and ice-making industry.

“The virtual showroom offers a convenient and innovative way for customers to explore our extensive range of products, and we believe it will be a valuable resource for businesses and distributors looking to make informed decisions about their purchase.

“The user-friendly platform assists you in articulating product details and benefits, key features and space considerations with supplementary information material and supports your customer to make informed purchase decisions.”