The 800 sq ft, 30-cover site is situated on Monmouth Street and joins Balans Social Society, which recently opened a 1,500 sq ft restaurant next door.

Armit and Wickman of Cure + Cut said: “We are delighted with our new site at the heart of Seven Dials.  It is such a beautiful area within central London. The, high footfall from tourists, local residents and shoppers throughout the day has provided us with the perfect location for our debut.

“Seven Dials was our dream location before opening and we have already experienced a high level of interest and strong sales since our soft launch – long may it continue.”

The concept, which specialises in home-cured pastrami, sandwiches and salads, is now open from 8am to 9pm. The site is set across two floors, featuring a deli on the first floor and counter seating in the basement.

Cure + Cut and Balans Soho Society are the latest in a string of new dining brands to take space at Seven Dials, following The Barbary and SaladPride, which have opened in the last six months. In addition, the recently announced second site for Chick ‘n’ Sours is due to open on Earlham Street later this month.

Julia Wilkinson, portfolio & group restaurant strategy executive at Shaftesbury, added: “It has already been a great year for the dining offer at Seven Dials and the arrival of both Balans Soho Society and Cure + Cut further adds to the wealth of exciting operators here.

"Our carefully managed line-up ensures that Seven Dials is a stand-out location to eat and shop in the heart of London’s West End, with a unique and unmatched offer for the area.”