On track to achieve a turnover of £23.8 million in the current financial year, First Choice Foodservice serves thousands of customers across the Midlands working in the public and hospitality sectors.

Steve Ainger, managing director of First Choice Foodservice, said: “We’re delighted to be joining the Country Range Group and look forward to working with the other members to share best practice, improve and grow together. The opportunities ahead for the business are very exciting and we’re confident the Group will help us to take the next step in our incredible journey.”

First Choice Foodservice will benefit from the Country Range Group’s buying power, analysis, data and insights, as well as their wide-ranging marketing campaigns and promotions.

Martin Ward, chief executive of Country Range Group, added: “I would like to wish a warm welcome to Steve and the wider First Choice Foodservice team on joining our Group. The business has a great heritage and culture so we’re very much looking forward to meeting everyone and getting to work.

“Their dedication to customer service is outstanding and with our buying power, three-tiered portfolio and extensive marketing support, I’m confident they will be a great fit for our Group and we can help them achieve their ambitious targets.”