According to the Lumina Intelligence Eating & Drinking Out Panel, 61% of consumers want a ‘unique experience’ they can’t create themselves at home this Christmas. The Christmas Guide gives insight into consumer dining habits and expectations, to help operators maximise the huge opportunity the festive season brings.

Sarah Robb, foodservice marketing manager at Premier Foods Foodservice, said: “As one of the UK's largest food manufacturers and home to some of the nation’s much-loved brands, we're committed to helping pub operators create marketing ideas and menu innovation that will make this festive season unforgettable for customers. The Christmas Guide is a treasure trove of ideas and inspiration, designed to support pub operators through their busiest period.”

The digital booklet is also filled with festive menu ideas and advice from chef and patron of The Cricketer’s Arms, Harry Kodagoda. 

Kodagoda added: “Customers will be looking to treat themselves and indulge during the festive period. With this at the forefront, I truly believe that delivering value for money is key. The Christmas Guide is loaded with insights from myself and fellow chefs and experts, which will not only keep your customers returning throughout the festive season but also well into the future.”