Skip to main content
30th September 2022

BaxterStorey teams up with Monin to front Springboard’s Christmas cocktail campaign

Written by: Edward Waddell
BaxterStorey has joined forces with Monin to front Springboard’s Christmas cocktail campaign and are calling for operators to join them in raising vital funds for the industry by adding a cocktail to their drinks lists this December.

To provide inspiration for others Dan Fellows, BaxterStorey beverage partner and former UK Barista Champion, has created the Fairytale of New York Sour- a mix of whiskey, red wine, lemon juice, winter spiced sugar syrup and nutmeg.

Chris Gamm, chief executive Springboard, said: “Whatever you decide to shake or muddle, Springboard asks that you include a charity donation on each one sold. It could be a percentage of sales or a £1 donation per cocktail, and Springboard will be sharing pictures of the cocktails from participating venues on social media. 

“We’re looking forward to seeing our beloved hospitality venues busy over the festive season and are appealing to those pubs, bars, restaurants and hotels that serve cocktails to delight their customers with the option of a cocktail on their drinks list that supports the Springboard Charity while they celebrate.”

A number of operators, including Café Spice Namasté, The Pig Hotel Group and The Langham, have already signed up to create a cocktail.

Gurdeep Saini, head of marketing at Monin, added: “CSR and Charity is a key pillar of the Monin ethos. We have been championing the hospitality sector through our products, services and expertise for over 100 years.  It is hugely rewarding to use our flavour expertise to support those in need, working with Springboard to help the unemployed succeed in exciting hospitality careers.”

Find out more, see the suggested recipes and sign up to support the campaign at your venue/s, here: https://springboard.uk.net/springboard-charity-cocktail/.