To celebrate National Burger Day, the competition encouraged independent burger restaurants to be imaginative in creating the ultimate burger. Chefs were encouraged to create a ‘unique and delicious’ burger that used at least one Heinz sauces in its original form to be in with a chance of winning a marketing package worth £5,000.

Charlotte Crane, junior brand manager at Kraft Heinz Foodservice, said: “Huge congratulations to Magu Diner for an excellent interpretation of the brief which delivered on excitement, innovation and most importantly, a knockout variety of flavours showcasing Heinz sauces.  

“The entries received were fantastic, but Magu Diner wowed us with the unexpected. As part of the prize, we’re thrilled to be working with the team to get ‘Big Truffle in Little China’ on its menu for diners to sink their teeth into it in the coming months with a big package of marketing support.”

Entries to the competition were judged based on their overall appearance, creativity and quality. The winning dish was a szechuan-coated buttermilk chicken topped with Heinz [Seriously] Good truffle mayonnaise, a honey, ginger, spring onion and coriander Chinese leaf slaw, and Heinz Thai sweet chilli sauce packed into a potato bun.

Head chef and owner of Magu Diner, Leon Dunnett, added: “We are so excited and happy to have won! Working closely with Kraft Heinz Foodservice is going to be a gamechanger for us and the team is so thankful to be working with a brand that is much-loved and highly respected by us and our customers too. We look forward bringing ‘Big Truffle in Little China’ to our menu and diners soon.”