The campaign paves the way for chefs to experiment with a whole host of potato products, be inspired by flavours of the Balearic Island and discover how to elevate dishes with ease, all whilst saving time in the kitchen.

The event will be held in May 2025, where all successful entrants will be whisked away for an all-expenses-paid two-day culinary trip in Mallorca, which will end with a cook-off between chef teams.

Mohammed Essa, commercial director UK & Ireland at Aviko, said: “We’re excited to bring Passion for Plating back for a second year following its success. It was fantastic having so many talented chefs all in one place, sharing ideas and using Aviko products to bring another level to their dishes.

“It’s a priority of ours to continue supporting chefs as menus and operational needs evolve. There’s a lot of pressure to stay ahead of trends and with the help of Aviko, chefs can focus on the key elements of their dish while we take care of the all-important sides.”

Passion for Plating is open now, chefs and operators can register their interest at: https://www.aviko.co.uk/campaigns/passion-plating-masterchef-mallorca-2025.