Enabling the company to ‘expand its reach and deliver its Pure South product range throughout southern England and the Midlands,’ it will also be able to offer customers 48h delivery, when Classic Fine Foods implements the service.

Alliance UK and EU sales director, Donna Smith, said: “We are delighted to partner with Classic Fine Foods. With its strong position in the premium food market, it is a trusted brand to deliver innovative and artisan products into fine dining establishments”.

Emma Scott Aiton, Classic Fine Foods sales director, added: “Classic Fine Foods has always built its success on having the right partners, and Alliance is no exception. We look forward to an exciting future working alongside a red meat supplier such as Pure South and Alliance.

“Together we are building a partnership that chefs can rely on for top quality, specialist knowledge and flexibility. We have no doubt that we will have sensational results together”.