
2016 was the year of the savvy diner - OpenTable finds
With supermarket prices soaring, post-Brexit Brits are dining out on average twice a week, with over half (54%) admitting the amount they dine out has increased over the past five years.
Adrian Valeriano, vice president for Europe, OpenTable, said: “It’s great to see that Brits are interested in having great dining experiences while being sensible about their spending. With the increasing rate in dining out, restaurants are competitively pricing their menus in a way that challenges the average cost of dining at home.”
With a rise in eating out, comes a rise in money saving tricks by savvy diners. Almost 90% of Brits admit they will always opt for the set menu if provided by a restaurant, while more than 2 in 3 (69%) diners use discount vouchers/promotional offers when eating out and a quarter (27%) will only dine out at restaurants that offer promotions.
As well as using restaurant offers and promotions to save money; 42% of Brits will order sharing plates/platters with friends; 28% will dine from the bar menu and 12% will even opt for the vegetarian dish, to save on costs.
With its reputation as the UK’s foodie capital, it is unsurprising that Londoners dine out most frequently (2.07 times a week) and almost a third (29%) agree that dining out is cheaper than cooking at home.
This is in stark contrast to those living in the north, 77% of whom disagree and believe cooking meals from scratch is more cost effective. 18-24 year olds are dining out most frequently (2.25 times a week) and are the group most likely to opt for a cost effective set menu (6%).
Furthermore, research conducted with OpenTable restaurateurs finds that over half (54%) of restaurants are currently offering promotions and 81% are providing set menus, with 57% saying this is to attract consumers with value for money dining.