The event, which will be kicking off during Fairtrade Fortnight at Whole Foods Market in London, will see Maddams prepare a selection of seasonal tasting samples from his restaurant and provide advice on how to become attuned to the seasons. He will also talk about his passion for food and first-hand experience working as one of the most successful chefs in the country. TasteFair has everything for coffee lovers, people interested in eco-design, gardening or anyone just looking for a place to chill-out. It will run from Saturday 21st February – Sunday 1st March. Highlights of the event will include top tips on growing your own food from BBC Gardener's World expert, Joe Swift, barista skills mini-masterclasses, seed to cup' sessions and hands-on roasting of gourmet Arabica coffee beans direct, as well as a screening of Black Gold, hosted by producer and film maker Nick Francis. Tickets for Maddams session cost £5 in advance, and can be purchased online at www.tastefair.co.uk. Proceeds from these ticket sales will go towards helping the Coocafé coffee co-operative and its growers in Costa Rica rebuild their business as they recently suffered severe damage to their crops following a major earthquake in January this year.