Restaurant chain Giraffe launches first mobile app

22/05/2013 - 09:29
Restaurant chain Giraffe has launched its first mobile app for iPhone and Android users.

The app will offer two different rewards – a free takeaway coffee and 50% off food, both of which can be redeemed after a number of visits have been reached.
The app draws upon existing QR Code technology using an in-built scanner to add virtual stamps onto the loyalty cards. Customers who download the app before the end of June, will receive one free pre-loaded stamp for each offer. Users can also gift each other stamps and swap them with friends by entering their email address.
Other functions include reservations (powered by Live Res), geolocation mapping (for the nearest giraffe), browsing the menu, viewing news and offers plus having a directory of restaurants at your fingertips.
Juliette Joffe (Co-founder) commented: “We are delighted to announce the launch of our new app that has a clear focus on rewarding our loyal customers. We’ve tried to keep it as simple and concise as possible to appeal to a wider audience, whether they are popping in for a regular coffee or visiting us for a meal.”
Since launching softly on social media on Friday 17th May, the app has received just over 500 downloads with over 300 stamping actions or visits.
The app was created by Stampfeet, providers of technology and services in all aspects of mobile loyalty – from strategy and planning through to technical implementation using its exclusive platform.   
Asaf Rozin, CEO of Stampfeet added: “We are delighted to have developed the giraffe app powered by Stampfeet's infrastructure. The core capabilities of our platform enable giraffe to recognise and reward their customers, drive more traffic and improve their already outstanding customer experience.”

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