Quality, company and desserts top the list for a ‘great dining experience’

Quality, company and desserts top the list for a ‘great dining experience’, according to new research
12/08/2019 - 05:00
Research from alcohol-infused ice cream supplier, Speakeasy, found that quality, company and desserts were key to attracting new customers.

Speakeasy surveyed 2,000 adults to explore what Brits look for the most when dining out.

Over three quarters of Brits (77.6%) said a quality product was their top priority when looking for somewhere to eat and almost two thirds were willing to pay more for quality British produce. Four out of five Brits claim the quality of service is key to creating a lasting impression.

The research also found over half of diners were influenced by the presentation of their meal. Although quality is key a third of those surveyed claimed ‘an exciting experience’ and unique products on the menu was one of their top priorities. 

Jane Woodhead, Speakeasy co-founder said: “With so many choices for consumers when choosing somewhere to eat, restaurateurs need to understand what their potential customers are looking for. Our research shows that the quality of meal, produce and service is still vital to creating a memorable meal, increasing the likelihood of a repeat visit and positive word of mouth.

“Though quality is key, it’s great to see that desserts are still tantalising the taste buds of diners and one of the top three deciding factors for creating a truly decadent dining experience.

“What these results do highlight is that quality, and where possible, British produce is vital throughout a restaurants entire menu and that every course needs to be carefully considered including, the often overlooked, dessert range. A delicious dessert is the perfect way to round off an evening your customers will never forget.”

The research showed that younger generations were more interested in ‘creativity and innovation’, with almost half of 18-25-year-olds (47.2%) choosing somewhere new to eat in comparison to less than 20% of those aged 55 and over. 

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