The event, sponsored by Bunzl Catering Supplies, will offer a real challenge to adventure lovers, as it incorporates sections of the recent Tour de France route.

The latest additions to the team include industry leaders such as:

•    Phil Roker, owner/commercial director, Vacherin Limited
•    Richard Ball, executive chairman, Calcot Hotels
•    Neil Stephens, managing director, Nestlé Professional
•    Geoffrey Wild, deputy general manager of The Milestone Hotel

During the London ‘leg’ of the challenge, participants will cycle past landmarks including the Olympic Park, the Docklands, the Royal Exchange and St. Paul’s Cathedral

Hospitality Action hopes that the challenge of a lifetime will raise more than £20,000 for those in need working in the hospitality sector.

 To join a group of like-minded individuals looking for a challenge – with a few laughs along the way – register your interest now by emailing [email protected].