Groves was one of almost 100 people who visited Aviko's new Twitter page to leave congratulations on its half century in business, each using the hashtag #happy50thaviko. The former Head Chef at Lloyds of London said: "It's fantastic to have won – I'm still in shock about it! This is a real surprise for me but I have to admit it is a very pleasant one. I'm a member of the Craft Guild of Chefs so I know Aviko and their potato products well from the company's close relationship with the Guild." Mohammed Essa, general manager UK & Ireland, Aviko, added: "Congratulations to Hayden on his win, and my thanks to everyone that supported the competition and left birthday messages on our Twitter wall. "In 50 years Aviko has gone from a co-operative of farmers huddled around a table to a fully modernised, major global player. As we continue to develop our online presence and bring innovation to the fore of the potato market, we hope the next 50 years will bring even more success."