The competition, which is now in its fifth year, gives pub chefs the chance to dish up their most innovative pie recipes. The winner receives a £500 cash prize, a personalised chef's jacket, the coveted British Pie Week trophy, and national and trade press coverage. To enter chefs need to visit www.britishpieweek.co.uk and fill in the form before 29th January 2012. The winner will be announced during British Pie Week (5-11 March). Customer votes will count towards Pub Pie Champion entries. Pubs can rally support for their pie by downloading a free poster at www.britishpieweek.co.uk/vote and Jus-Rol will award a prize to the pub generating the most votes. Pub chefs that get involved can also claim their free point-of-sale kit to celebrate British Pie Week in style, which includes tent cards and limited-edition British Pie Week bunting. John McKears, foodservice sales manager from Jus-Rol, explained: "Pies are an established favourite among generations of pub-goers and are at the heart of any pub menu. "Now is the chance for pub chefs to put their pies and pubs on the map by entering the competition and showing their originality when it comes to pie making. We have had a number of entries already, but time is running out so I would urge pub chefs that want to get involved to get their entries in before the 29th January 2012."