It is estimated that around 1,000 new food businesses will open next year and Norman believes many inexperienced restaurateurs fail because they either don't know or choose to ignore the rules of the restaurant business.

Now, in this 6x60-minute series for BBC2 made by Twenty Twenty TV, Norman will share his rulebook with six first timers over the critical months that will seal the fate of their business; the last months before launch when they make critical decisions and the first month after when they feel the consequences.

Twenty Twenty is looking for contributors who are in the process of opening their first restaurant, pub or café and would benefit from the guidance of Norman.

In a former life he managed Scott’s, the Sheekey Oyster Bar, and the Ivy Club. When the recession took hold on the back of one of the worst times for restaurants, Norman started his own business. His first restaurant Polpo was a huge success, with small sharing portions that are keenly priced.

In just two and a half years Norman has opened a further five successful establishments and has plans for many more.

Twenty Twenty TV said the team is excited to put hospitality back on BBC2: “This series is equal parts food adventure and business adventure, passionate dream and jeopardy. Can following Russell's restaurant rulebook help these brave souls to avoid the common mistakes and turn their undeniable foodie passion into solid, recession-beating businesses?”

If you’d like to be involved in the show then email: [email protected] or call 0203 301 8450.