The red Massey Ferguson positioned in East Wintergarden in Canary Wharf, London, highlighted the significance of the Red Tractor logo within the foodservice industry and its involvement in the initiative.

The campaign launched in January 2014 by sustainability experts Footprint offers advice on sourcing home-grown produce, as well as providing a platform for those already committed to a UK sourcing policy to share best practice.

At the annual Footprint Awards, hospitality industry leaders from companies including Brakes, CH&Co and Sodexo, took the opportunity to pledge their support for the initiative and showed their commitment to supporting British agriculture through assurance schemes such as the Red Tractor.

Red Tractor brand executive Georgina Park said: “Red Tractor is committed to the Buy British, Boost Britain campaign and is calling on foodservice operators to get behind the initiative. It is important we bring the industry together as a whole, from farmers and foodservice brands to the government, to ensure the continued growth of UK agriculture.

“The tractor made a great statement in the middle of London’s financial district and provided the ultimate backdrop for the event; connecting the traditional farming industry with Britain’s economy. It was great to meet with so many influential figures from foodservice brands across the country, all enthusiastic to continue their hard work sourcing food produced in the UK.”

Chefs and caterers sourcing Red Tractor-assured produce can display the logo on menus, giving customers confidence in the food being served and the knowledge that it has been sourced from an independently audited supply chain.