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16th February 2024

Rational plans to unveil ‘something the market has never seen before’

Written by: Edward Waddell
Markus Paschmann, chief sales and marketing officer at Rational, together with colleagues from research & development as well as the project team will unveil a ‘world first’ during an online event taking place on 26th February at 3pm.

Manufacturer of thermal cooking systems Rational announced that it will be unveiling ‘something the market has never seen before’ and promises to introduce a new product category alongside the iCombi and iVario. The primary objective of the company has been to always offer its customers maximum benefits.

Paschmann said: "The new product will be faster, more flexible and capable of more than anything we have ever developed before. It possesses capabilities beyond anything we’ve previously demonstrated. Not a iCombi. Not an iVario. But a product category of its own.”

The Rational Group is ‘the world market and technology leader’ in the field of hot food preparation for professional kitchens. Founded in 1973, the company employs more than 1,100 people in Germany and a total of over 2,300 worldwide.

Watch the world premiere here