The new site www.pritchitts.com provides product information, the latest news, innovative ideas, techniques and recipes that can help operators to keep menus fresh and make the most of Pritchitts comprehensive range.

Other highlights of the site include the Chef’s Corner page which offers caterers a database of recipe ideas and step-by-step video guides, compiled by Pritchitts international panel of chefs, who bring more than 100 years of combined experience to the table.

An online recipe search selector also allows chefs to search for ideas by meal parts, Pritchitts product, sector and dietary requirements. The company is also encouraging chefs to get involved and submit their own Pritchitts-based creations with the chance of seeing them published on the website (ideas can be sent to [email protected]).

Simon Muschamp, head of marketing at Pritchitts, said: “It doesn’t matter which sector you work in, our new website aims to assist and inspire caterers into using the versatility of our products to create great food. Our international panel of respected chefs has been assembled to offer invaluable hints, tips and advice on keeping your menus fresh, while the bespoke nature of our recipe database (choose a recipe to suit your sector/dietary requirements) puts you firmly in control of your creations.

"We are urging all chefs to pay a visit today to see how Pritchitts can enhance their offering.”