The STK Rebel concept, which is an all-day interpretation of The ONE Group’s STK brand, will take a 7,000 sq ft site in the capital.

The site will launch at the South St Andrew Square development, a joint venture between Standard Life Investments and Peveril Securities.

STK Rebel maintains many of STK’s elements, but will offer a menu and price point targeted at a broader market. Previously announced USA locations for STK Rebel include San Diego, Denver, Miami and Austin.

The current European operations of the company, headed by British entrepreneur and founder Jonathan Segal, sees it work in partnership within landmark hotel and leisure operations, including: a number of premium hospitality concepts at the ME London hotel headlined by STK, in partnership Melia Hotels, and the entire food and beverage (F&B) programme of the Hippodrome Casino including 24-hour liquor provision, in London’s West End.

Segal said: “We are delighted to be expanding our footprint across Europe as we take our unique hospitality concepts around the world.  Edinburgh is the perfect location for the UK’s first STK Rebel.

“The cosmopolitan nature of city chimes with all that the brand represents – energy, vibrancy, style and approachability.  We could not think of a city more suited to our company and our STK Rebel brand than Edinburgh.”