Through this tie-up, Masteroast will be able to provide their 400 coffee distribution customers with a consistent quality of water, so that they can deliver unvarying, great tasting coffee in the out of home market.

Andy Fawkes, Masteroast managing director said: “We work tirelessly to provide our customers quality blends to give them a competitive advantage in the market. Coffee drinkers are becoming ever more demanding about the quality of coffee in their cup. With water making up 98% of the ingredients that go in to creating a great tasting cup of coffee, it makes great business sense to incorporate BRITA Professional water filters into our offer.

“BRITA water filters minimise variants in the water quality, which can affect the finished cup of coffee and provide our customers with the key ingredients to produce a consistent, quality product.”

Anthony Spruce, sales director BRITA Professional commented:  “Through this partnership we’ll be able to reach more independent operators and educate them about the benefits of using BRITA filtered water in the production of their coffee, and to get the benefits which are associated with that.”