The festival, which is designed to raise the profile of the diverse cuisine styles and restaurants found in the City of London, combines a series of events and festival menus exclusively provided by participating restaurants, with the goal of driving new customers to their permanent London establishments.

It will include specially organised ‘restaurant-hopping’ tours and set-price festival menus, and this year restaurants can sign up to participate for free.

Last year’s event generated almost 10,000 bookings and more than 25,000 covers through the Bookatable reservation system, plus the benefit of promotion to the American Express Card member base.

Previous years have seen chefs Jason Atherton, Marianne Lumb, Angela Hartnett, Theo Randall and Atul Kochhar, Gordon Ramsay, Richard Corrigan, Michel Roux Jnr and many more involved.

CEO of Bookatable, Joe Steele, commented: “London Restaurant Festival is the perfect stage for showcasing the diverse range of cuisine on offer in this fabulous city of ours. At its core, the festival is of course a celebration of food, but there are huge opportunities for restaurants wanting to attract new business.

“Participating restaurants will be able to attract an array of diners during the festival, who on any other day may not have stepped through their doors. This provides them with an opportunity to gain incremental covers, drive new long-term customers into their businesses, and boost revenue.”

Founder Simon Davis added: “London Restaurant Festival consistently aims to drive business into restaurants and increase their customer base. We encourage all those taking part to experience as many different and new restaurants as possible throughout the festival. It is all about celebrating London’s thriving and electric restaurant scene.”

Festival menus can be booked through Bookatable at [email protected] or visit londonrestaurantfestival.com for further details.