The research found that 70% of consumers said ice cream was their favourite choice of dessert accompaniment, with cream coming in second (29%) and custard falling far behind with just 1%.

Mike Godwin, managing director of Amore di Gelato, said: “From our previous research, we already know that puddings can offer great profit margins for caterers but these new statistics show how important it is to get every part of the dessert offering right, and that includes dish accompaniments. You wouldn’t pair horseradish when serving lamb and the same can be said for the final flourishes chosen for your sweet menu.”

The results also revealed that 55% of respondents would choose the frozen dairy treat to compliment a hot dessert such as a fruit crumble, and 51% would make the same choice for a cold dessert including a rich chocolate brownie or refreshing lemon tart.

Custard fared a little better with 29% choosing it as an option for warm puddings, such as traditional apple pie, indicating consumers’ preferences for certain sweet pairings.

Amore di Gelato has continued to strengthen its position across the restaurant, leisure, casual and hotel sectors within the last 12 months.