Ann Corrigan FIH, managing director, Hospitality Assured, said: “As businesses confront rising costs and ever more demanding guests, having an objective measure of customer service is more important than ever.”

The Hospitality Assured Standard is used by more than 130 accredited businesses representing some 3,500 trading outlets including Bupa, Center Parcs, Royal Holloway, University of London; ISS, Sodexo, OCS and BaxterStorey.

The Hospitality Assured App enables owners and operators to conduct a snapshot self-assessment of their business’s performance in areas such as customer research, business planning, the customer promise and service delivery.  It is applicable to customer-facing businesses of all sizes.  

Users then receive a score and can see how they performed against a sample of Hospitality Assured clients from their sector.  The whole process takes about 10 to 15 minutes and gives users the opportunity to learn more about the Hospitality Assured path to continuous improvement.

“Using our App may even help you relax while you are on the bus, train or plane, but it will undoubtedly give you food for thought,” added Corrigan.

Hospitality Assured is the only standard within the hospitality industry that focuses on the customer experience. It is championed by the Institute of Hospitality and supported by the British Hospitality Association (BHA).