The pizza restaurant will seat 50 people and plans to open in March 2013.

Most recently, Homeslice has been a pop-up at cutting edge food destination The Filling Station in Kings Cross. Between that venue and the street food trading, Homeslice achieved a loyal following.

Each pizza is individually hand-rolled on a marble work surface and cooked in a bespoke wood fired oven in an open kitchen.

Five selections will be offered daily with combinations such as artichoke and courgette with fresh lemon and parsley or bone marrow, fire roasted spring onion and watercress. The classic Margarita will be a constant on the menu.

Customers will be able to view the day’s pizzas on Homeslice’s Twitter feed: @homesliceLDN.

Jessup said: “We are keeping it simple. Mark really understands what Homeslice is all about. British beer and Prosecco on tap, double magnums of house wine with a measuring stick on the tables for customers to help themselves and only pay for what they drink, and of course the pizza – that’s it.”

Homeslice will have a £4.00 ethos: a slice, a pint or a “from the magnum” glass of wine all priced at £4.00 each.

Whole pizzas will be available for £20.00 (20 inches, six slices). Both slices and whole pizzas will be available to eat in or takeaway.

Homeslice will be open Monday to Saturday noon till 11pm, Sunday noon till 6pm.