The charity is asking all companies that provide lunch for its employees to encourage staff to bring a packed lunch to work on this dedicated day. The money saved by the company will then be donated to Hospitality Action. Alternatively employers can simply make a straight forward donation to Hospitality Action on behalf of their team.

Amongst those signed up are luxury hotels St Ermin's, Ace, The Hoxton Shoreditch, the Hilton Bankside and The Manor House, as well as Milsom Hotels & Restaurants and Hotel Indigo Liverpool. Sauce Communications, Mercieca, Custard Communications, Salt and Pepper Events and Jellybean Creative Solutions will also join in the fun alongside Chef Jobs UK and COREcruitment.

Managed cleaning company ACT Clean is also involved. chief operating officer Gillian Thomson said: “We jumped at the chance to be a part of Lunch Box Day! This Friday the ACT Clean team will be treated to a delicious lunch and we will match every penny our employees donate. This is such a simple way to show support for a worthy cause and I would certainly encourage others to follow suit.”
 
Hospitality Action chief executive Penny Moore added: “It’s not too late to sign up and take part in Lunch Box Day. Your contribution really will make an enormous difference to those in need. To help spread the campaign even further we’re asking all participants to tweet their lunches this Friday using #SandwichSelfie and @HospAction. ”
 
To inspire you to get involved take a moment to view the brand new Hospitality Action channel trailer, created by Hospitality Media at: http://bit.ly/1VWe1y2 To learn more visit www.hospitalityaction.org.uk or email [email protected].