Promising “quality without compromise for all occasions,” the campaign comes with three bespoke channel guides, including serving suggestions, a profit calculator for each serve and tips on how to deliver a ‘Lasting Impression’ in individuals’s outlets, as well as the re-launch of Callebaut’s microsite ‘For the love of choc.’

Hoping to help casual dining and pub operators “maximise their profit while delivering on-trend sweet treats,” the campaign comes at a time when eating out has become the norm, and consumer expectations of what they get for their money is continually rising.

Sales director Robert Harrison explained: “The launch of our ‘Lasting Impressions’ campaign absolutely cements where we want Callebaut to be in the market.

“Our real Belgium chocolate callets are fantastically versatile, and can be turned into a delicious dipping or topping sauce in less than a minute. The campaign aims to show that Callebaut can be used by everyone from chefs to baristas and, most importantly, we want to demonstrate the tangible point of difference Callabaut can offer operators, with maximised profits and returning customers.”