Established in 2002, BFF aims to help producers, suppliers and growers, as well as foodservice outlets, to champion and promote the UK's finest local and regional products. A dedicated area of the Brakes Group website – http://www.brake.co.uk/food/british/ - now includes template marketing and promotional material such as posters, menus, and a free media toolkit, including sample press release and photo call form, to help establishments promote their events to local media. Included on the website are recipe ideas for classic British dishes, shopping lists to help chefs choose the ingredients they'll need and a 'checklist' to help outlets to prepare for British Food Fortnight. James Armitage, marketing director at Brakes Group, said: "With this toolkit we want to make it as easy as possible for restaurants, hotels, pubs and cafes to make the most British Food Fortnight. It's about helping our customers to promote the British credentials of their menus and to highlight what they're doing for British Food Fortnight to their customers. "British Food Fortnight is one of the highlights of the year for anyone working in the food industry – whether it's the producers or growers of great British food and drink or the restaurants, pubs and cafes which champion local and regionally sourced products on their menus. He added: "Interest in British food is stronger than it's ever been and it's easy to understand why. British food and drink tastes great, it's excellent value and it's something we can all be proud of."