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17th April 2012

ALLAN PICKETT URGES CHEFS TO GET CREATIVE AND PUT DESSERTS BACK ON THE MENU

Written by: Admin
As the deadline for entries fast approaches, chef Allan Pickett is urging the industry to get behind the inaugural Mövenpick Gourmet Dessert Chef of the Year competition in a bid to see more creativity and imagination brought to dessert menus across the country.
Figures show that a staggering 80% of restaurant orders do not include a dessert, marking a significant missed opportunity for the hospitality sector. With a closing date of 1st May for recipes and photos, the Mövenpick Gourmet Dessert Chef of the Year competition has been launched in partnership with the Craft Guild of Chefs and is a chance for chefs to realise the creative potential of desserts, which can add real value to menus. Head chef of Plateau in Canary Wharf, Pickett will join the judging panel which is made up of chefs Matt Owens and Christopher Basten, Stockpot editor Sheila Eggleston and Mövenpick Ice Cream head of customer marketing, Julia Jones. "Having competed in a number of industry competitions myself, I think they offer an excellent opportunity for chefs to raise their bar and use their skills to create something truly original. I'm sure entrants will be inspired by Mövenpick's flavours and I'm excited to see what the finalists come up with," said Pickett. "The competition is also a reminder to restaurants, pubs and hotels, of the importance of a creative and interesting dessert selection, which can add a significant amount to their bottom line." Successful entrants will show their skills in a live cook-off in a bid to win a luxury weekend for two to the home of Mövenpick Ice Cream in Switzerland, with two lucky runners up joining a Patisserie & Desserts day course at Le Manoir Aux Quat'Saisons. For more information and to enter visit: www.movenpick-icecreamcompetition.co.uk